Element’s experienced product development and innovation scientists work with organizations of all sizes from small start-up ventures to large, established manufacturers in various industries such as consumer and household, green and eco-friendly, food and beverage, and more to successfully navigate the product development process, including product reformulation and optimization.

Element offers custom product development support for a variety of products, including personal care products, cosmeceuticals, over the counter (OTC) products, nutraceuticals and supplements, consumer and industrial products, paints and coatings, and more. Element’s team of experienced scientists and formulators will act as a true partner, providing personalized solutions and support throughout every step of the process, from R&D to manufacturing to regulatory approval.

Next-gen product reformulation strategy

The process of re-creating and improving on an existing formula is reformulation. Reformulation is often used to re-create an existing formula, improve upon an existing product, or recover a previously lost formulation.

Deformulation is the first step in reformulating a product, which allows our expert scientists to identify and quantify the components within an existing formulation. Next, Element’s scientists develop a new, improved formulation, determining which components will result in an optimal final formulation that meets desired performance characteristics. Following that, our staff will work with you step by step to perfect your formulation to ensure satisfaction with the final product. Element’s team of expert formulators stay up to date on the newest innovations and can develop new reformulations of existing products to balance performance, reduce production and manufacturing costs and prioritize environmental safety.

The Element advantage

Element’s teams of engaged experts are up to date with industry trends and changes in regulatory guidance, certifications and standards, and act as an extension of your team, supporting you throughout the entire product development process. With decades of experience and a proven track record of success in custom formulation development, innovative product development and regulatory support, our teams of engaged experts stand ready to partner with you on your next project, large or small.

To learn more about our product reformulation and optimization services, or to speak with one of our experts, contact us today.


Industrial manufacturing

Element helps companies meet their product development needs, from developing a new, innovative industrial product to addressing and resolving challenges with existing products. We have experience analyzing and formulating paints, sealants, adhesives, plastics and coatings. Our knowledgeable, consultative teams are here to help, from identifying, sourcing and analyzing raw materials to quality control testing and performing competitive performance testing.

Chemicals & materials

The scientists at Element have decades of combined experience investigating, studying and analyzing chemicals and materials to identify potential hazards, locate the source of failure, and improve competitive position in the marketplace for new or existing products.

Consumer & household products

It is crucial consumers feel safe purchasing the products of their choosing. At Element, our established experts will partner with you to provide you not just with the formula, but the tools and support to ensure your product is safe on the marketplace. Our laboratory has experience innovating and improving a variety of consumer and household products. From identifying and quantifying the cleaning and sanitizing effectiveness to preventing contamination and more, Element can help.

Over the counter (OTC) & national brand equivalent (NBE) products

Element has experience working with the U.S. Pharmacopoeia (USP) and European Pharmacopeia (EP) to produce improved, novel and national brand equivalent (NBE) products. Our established experts have the expertise and experience supporting the entirety of the product life cycle and have a proven track record of formulating competitive, stable products and exceptional batch-to-batch results.

Personal care, cosmeceuticals & nutraceuticals

Element has expertise in developing unique and custom formulations for a variety of personal care, cosmeceutical and nutraceutical products to meet our clients' specifications. At Element, we combine our knowledge and expertise in science with our ability to rapidly innovate to quickly and effectively transform your ideas into a commercial reality. We have decades of experience testing, developing and designing innovative topical products such as lotions and creams, soaps, shampoos, as well as cosmeceutical and nutraceutical products.

Our team of over 9,000 Engaged Experts in North America, Europe, The Middle East, Australia, Asia and Africa are ready to help you.