Element and Exova have become one.
Element Materials Technology and Exova Group Limited have joined forces to create one, world-class global testing services partner. The combined group is the leading provider in materials testing, product qualification testing, consulting and certification services to the international Aerospace, Fire & Building Products, Infrastructure & Environment, Oil & Gas as well as Transportation & Industrials sectors.
Digital Marketing Coordinator
37 hours per week (Mon-Thu: 8am-5pm, Fri: 8am-1pm)
Reporting to the Tactical Marketing Manager and working as part of the company’s tactical marketing team, our new Digital Marketing Coordinator will be responsible for creating and managing online content in order to add value to customers and expand the company’s digital footprint.
Main responsibilities include:
Responsibility for day-to-day execution of content, including web page, articles, white papers, e-mail and social media posts, ensuring alignment with company strategy and latest digital/SEO best practice
Create highly engaging content marketing campaigns to drive leads and subscribers
Produce and distribute online and offline content, including email, social media posts, blogs and white papers
Research content to ensure that it is accurate, complete, and technically and commercially viable
Use SEO best practices to monitor and improve SEO rankings to generate traffic to our site
Analyse content marketing metrics and makes changes as needed
Provide event marketing support in the form of email invitations, website page creation, and specific campaigns targeted at increasing event registrations, automation campaigns, post-show surveys, etc.
Gain a working business knowledge of Element’s service offering, ensuring that campaign material is focused and on-message for customers within the specified sector
Taking initial customer enquiries by phone
What are we looking for?
Significant experience of content creation, including writing content for website SEO optimisation
Experience and significant skills in creating of a wide range of online and offline content Proficiency in web analytics software, SEO and keyword tools
Proficiency in digital marketing platforms such as LinkedIn, Facebook adverts, Instagram
Ability to analyse data and provide evidence-based recommendations
Ability to comprehend topics of a technical nature and communicate these topics as engaging marketing material via website pages, landing page content, articles, etc.
Excellent MS Office skills and general compute literacy
Fluency in other languages (German, Dutch for example) is advantageous but is not essential
Who are we looking for?
Pragmatic individual with excellent detail, problem solving skills and the ability to work well within a team
Ability to communicate effectively and in an engaging manner in front of groups of customers and colleagues
Excellent writing skills as well as the ability to generate fresh, fit for purpose, content
Excellent attention to detail and accuracy
Initiative and drive to work autonomously and manage a busy workload effectively
Interpersonal skills - particularly in dealing with stakeholders at all levels across the business
What’s in it for you?
We recognise that our people are vital to our current and future success. Our training and career development programmes allow our people to continually develop their skills and chart their development course.
At Element, our colleagues have the chance to grow their careers across the group, with opportunities arising all over the world. Our programmes support the training and in-role experience required to help them realise their ambitions.
We are an equal opportunities employer