Following Element Materials Technology’s (Element’s) acquisition of Exova Group Ltd (Exova) last year, the Fire & Building Products part of the business has officially been rebranded and, in recognition of their market leading industry positions, Element will retain the distinct BM TRADA and Warringtonfire brands.
The decision to preserve the BM TRADA and Warringtonfire brands not only reflects their highly regarded status, it also makes the transition easier for customers, ensuring that existing test reports and certifications held by customers will continue to be accepted by controlling bodies and specifiers. Additionally, customers will continue to benefit from the investment they have made in promoting the brands over the years.
Rob Veitch, EVP of Fire & Building Products, Element said: “We’re incredibly proud to be part of Element, and equally proud of our distinguished brands. Both BM TRADA and Warringtonfire are well-respected names in the testing, inspection and certification industry and have been for many years, so it is logical for us to retain these well-known and trusted brands.
“Since joining forces with Element last year, we have continued to pursue our shared goal to become the best and most trusted testing inspection and certification partner in the industry by providing consistent and industry-leading on-time delivery, turnaround times and service. This rebrand ensures that our customers continue to benefit from the value of the BM TRADA and Warringtonfire brands and provides them with a passport to trade.”
Element’s combined business makes it the recognized leader in testing, inspection and certification services to a diverse range of industry sectors. With 6,700 engaged experts, operating from almost 200 locations in over 30 countries, customers now have access to increased capacity, capability and expertise for all existing and future materials testing, product qualification testing, calibration, certification and consulting needs.
About Element
Element is one of the world’s leading independent providers of materials and product qualification testing, inspection and certification services to the global Aerospace; Transportation & Industrials; Fire & Building Products; and Oil & Gas and Infrastructure sectors, where failure in service is simply not an option.
We exist to help our customers to make certain that the materials, products and systems that they make are safe, quality, compliant and ultimately fit for purpose, leveraging 200 years of testing experience and our global testing capabilities.
Media contacts:
Diana Milford, External Communications Manager
T: +44 (0) 131 333 8052 / +44 (0) 7768 884 954
Alie Simpson, Pagoda Public Relations
T: +44 (0) 131 556 0770
“This rebrand ensures that our customers continue to benefit from the value of the BM TRADA and Warringtonfire brands and provides them with a passport to trade.”
Rob Veitch
EVP fire & Building Products