London, UK – December 2, 2021 – Element Materials Technology (Element) has further invested in global innovation and digital capability through the acquisition of Norton Straw.
This acquisition is a further step in the growth of Element Digital Engineering, providing engineering simulation, modelling, data science and artificial intelligence services for customers. It brings additional innovation, digitization and technical expertise in engineering mathematics and software.

As Element works with customers to solve complex industrial challenges and ensure the safety and regulatory compliance of their products, these new services offer a cost-effective and efficient forecasting solution through digital modelling. The Digital Engineering team focuses primarily on the global medical device, energy transition, aerospace, consumer goods and mining markets.

Jo Wetz, Element CEO, said: “Bringing more advanced digital solutions to our customers is essential. This strategic acquisition gives them access to more advanced technological capability, including artificial intelligence, high performance computing and digital engineering strategy development. It’s the next stage in the development of Element Digital Engineering, which significantly extends our full-service offering and is a true market differentiator that will drive growth.

Matt Straw, Managing Director of Norton Straw, commented: “We are delighted to join the Element team, their digital engineering strategy was a perfect fit. The combination of our joint deep technical expertise with Element’s geographical and industry sector reach offers many opportunities for the future of digital engineering within the business.”
Element Digital Engineering supports its clients by providing both advanced technical and strategic advice services. Working across many industries, they help their clients generate digital and data-driven engineering solutions across the complete engineering lifecycle from innovation and design to in-service operations.

About Element

The Element Materials Technology Group is one of the world’s leading global providers of testing, inspection and certification services for a diverse range of products, materials and technologies in advanced industrial supply chains where failure in use is not an option. Headquartered in London, UK, Element’s c 7,000 scientists, engineers and technologists, working in our global network of over 200 laboratories, support customers from early R&D, through complex regulatory approvals and into production ensuring their products are safe, sustainable and achieve market access.

In 2021, Element set out its new, industry leading environmental commitments, adopting science-based targets and committing to net zero emissions across its entire global business by 2035. These environmental commitments follow Element’s achievement of the highest ESG ranking in the testing, inspection and certification industry from Sustainalytics, a global leader in ESG research and data.

For more information about Element, please visit our website, connect with us on LinkedIn and Twitter and subscribe to our Youtube channel.

Media contacts:

Devan LaBrash, Pagoda Public Relations

T: +44 (0) 131 556 0770